Virtual Advisory Board with Pre-Event Survey

Overview

Our client needed to hold an advisory board virtually due to the restrictions of COVID-19. In addition to the advisory board itself, they required assistance gathering detailed data insights from the participants through a complex pre-event survey. A selection of those results would then be compared with polls run in real-time during the meeting, in order to come to a consensus.

Objectives

To create and run an in-depth pre-event survey in order to gather detailed insights from advisory board participants
To accommodate 15 people in the virtual advisory board, including the keynote speaker, participants and members of the client team – all based around the world in different time zones (North America, Europe and Asia)
To ensure participants maintained high levels of concentration and engagement over the 2 half-day virtual meetings comprising the event

15

Delegates

Virtual

100.0

%

Engagement

Solution

The pre-event survey we set up was complex due to its length and the amount of question logic it contained. The client had never gathered similar pre-event data before (even for physical advisory boards) and we provided ideas and guidance on best practice
1 week before the event we emailed the survey link to each participant. We monitored responses and kept the client updated with regular reports
Simultaneously, we helped to plan the meeting content of the virtual advisory board and which interactivity and technology solutions would be used
We ran a full pre-event technical rehearsal for the client, and hosted a whole-day 'drop in' meeting to brief participants and prevent technical issues on the day
The meeting was delivered through Zoom and Open Audience Engage, with the latter hosting the agenda, participant biographies, live polling, Q&A and feedback surveys
Our team provided the client with monitoring and support throughout, promoted discussions and encouraged feedback, and added late biographies and new polls and surveys in real-time

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Results

15 participants, based in North America, Europe, and Asia
100% of delegates said that the event was a good use of their time
100% of delegates engaged with the client and each other through Zoom and our Open Audience Engage platform
Our feedback survey results were highly positive, and experience polls generated an excellent NPS score of 78
The client was pleased that participants found the advisory board fun and useful as well as interesting and well-balanced, with a good blend of activities and interactivity with discussion
The meeting was recorded (with delegates' permission) and we also generated detailed post-event reports to assist the client with the gathering the information they needed for their research. They were delighted with the quantity and quality of the data that they received

Made by Squircle

Virtual Advisory Board with Pre-Event Survey

Comparing and Consolidating Pre-Event Data