Live Surgery Workshops

Overview

We were approached at short notice to run 3 recorded live surgery workshops as virtual sponsored symposia, after a physical conference was cancelled. They were to be run as 90-minute webinars, with speakers on camera and audience members as viewers only. Engagement was managed through the Open Audience Engage platform.

Objectives

To transform content originally intended for a physical conference into a virtual symposia series that was interactive and engaging
To advise the client on what content to run, how to run it, and what interactivity to use
To fully record each workshop in a high-quality video format, to be included in the client's Learning Academy resource centre post-event
To create value for the 3 corporate sponsors by branding the videos on their behalf
To work with each symposium's different structure and pre-record some of the live surgery presentations
To brief the Chair and 4 faculty members for each workshop (who were different every time) and manage delivery of the AV and engagement tools

1200

Delegates

Virtual

80.0

%

Engagement

Solution

We worked with the client to create the event agenda and overall structure, including where and how to use interactivity
We ran all email marketing (including 20k emails sent in advance) and created all marketing collateral
We pre-recorded different meeting content for all 3 symposia, for post-event use in the client's Learning Academy
We handled the registrations, which ranged from between 300 and 700 people per workshop. In total about 80% of people who registered attended their workshop
Attendees joined from around the world, with 6 continents represented
Each workshop was run using Zoom webinars in collaboration with the client's live surgical platform, and the Open Audience Engage platform for interactivity
The faculty across the 3 sessions consisted of 12 of the top 20 globally-recognised experts in the field
As well as delivering the live events, our team was constantly monitoring for issues (technical or otherwise), creating live polls in response to discussions and editing videos together immediately post-event

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Results

We provided a full-service delivery for these 3 symposia: the event structure, pre-recording, email marketing and registrations, and the live delivery and video production
The client praised the final outcome for its smoothness and high production quality, comparing it to a TV production
They were grateful that we had been able to accommodate them despite the short lead time of 8 days
The client thanked us for going above and beyond in providing technical assistance and general support to the faculty
Thanks to the success of these workshops the client is already seeking to work with us on other projects, including the development of an annual programme

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Virtual Sponsored Symposia