Healthcare Not-for-Profit Virtual Meeting

Overview

The Academy of Infection Management asked us to set up a virtual meeting at short notice to bring together international key opinion leaders for a discussion on COVID-19 infection control in Mexico. We voluntarily ran this meeting pro-bono.

Objectives

To share international experience from countries 2-4 weeks ahead with COVID-19 cases
To help Mexican HCPs better prepare for the disease’s growth in Mexico
To bring together and prepare opinion leaders from 6 different countries: Mexico, Germany, Italy, Spain, the UK and the USA
To enable greater engagement with a majority Spanish-speaking audience using Open Audience Engage’s multilingual features

60

Delegates

Virtual

100.0

%

Engagement

Solution

We ran the meeting using Zoom (professional standard) and associated technology in a webinar format, so only the panellists were visible
Our technical team provided support and monitoring before and throughout the meeting, and we prepared the speakers with a pre-event rehearsal and technical setup
Delegates joined via a registration link that we created and branded, with background music playing
We used our Open Audience Engage platform for audience interactivity such as polls and Q&A, as well as hosting a detailed agenda and speaker biographies
The speakers were directed by the head of the Academy to ensure the most popular questions were answered (as voted on by the audience)
The meeting was concluded with an open Q&A session to cover any outstanding questions and to highlight key points

No items found.

Results

We received 45 questions, 80% of which were in Spanish – suggesting that ease of communication allowed a greater number of delegates to participate
Comprehensive agenda was universally well-received by the audience. The main topics covered were testing, staffing, medication/equipment and infection control
Polling the audience helped the speakers to shape their discussion and revealed delegates’ main concerns. Delegates ranked their biggest challenges as staffing capacity (72%) and infection control (63%)
Delegates found the meeting highly valuable – 100% said it was a good use of their time and 100% said they would recommend it to a colleague
A significant number of delegates shared the meeting link with colleagues post-event, demonstrating the value of the discussions

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Healthcare Not-for-Profit Virtual Meeting

Sharing Experiences of COVID-19