Joining the PM Society reflects our depth of experience delivering pharmaceutical and healthcare events. We understand and support our clients through regulations to deliver unique engagement in their events, and can manage stakeholders and compliance processes.
The PM Society was established over 40 years ago as a not for profit organisation to serve the needs of the pharmaceutical industry and its service agencies. It seeks to promote marketing excellence throughout the healthcare and life science industries, promising to educate, inform and facilitate networking through its various channels – online, print and at live events.
Leslie Robertson, Owner and Founder of Open Audience, said, “We are very happy to have joined the PM Society, which we believe will increase client awareness of our expertise in the healthcare and life science industries and provide excellent opportunities to collaborate and learn.”
Open Audience is an audience engagement consultancy and technology company that provides tailored end-to-end solutions for clients, transforming their audience engagement. The company was founded in 2015 by audience engagement expert Leslie Robertson, who worked in life sciences for 30 years, including 26 years at AstraZeneca, where he had a breadth of roles including significant international experience across 32 different markets.
There will always be a time and place for live meetings, but as we have found, both from personal experience and working with clients, flexibility, responsiveness, and clarity around meetings strategy means that blended solutions can help us deal with the ongoing global and local challenges we face.
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According to data from events agency Freeman, event attendance is sitting this year ataround 65% compared with 2019 numbers. The fact is that, just as the world is starting to pay attention to the climate emergency, on the meetings side, we all need to pay attention to what might be dubbed “the events emergency”, because although things seem the same, sometimes it feels like the sky keeps changing colour.
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We’re starting to see more organisations think about a blend of events and meetings. We’re working with an organisation on a series from Ireland where there will beat least one hub of people meeting face-to-face, with the sessions streamed out to people who will watch virtually. After two years of working from home and attending events virtually, there is a comfort level with connecting via Zoom or other platforms. People have established a pattern behaviour, which is to join meetings online from the comfort of their home – albeit with the variability of the quality of delivery from poorly run sessions to positive, engaging meetings that encourage people to join future sessions.
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Enhancing the delegate journey in a hybrid event: 1. Adapt your strategies: improve engagement through translation. 2. Question what’s right: What’s the profile of these delegates from different parts of the world?, Why would they come to a live event?, What might stop them from coming? What can we do to still reach out and engage them more effectively, make it meaningful and impactful for them, and potentially bring in current and future membership fees?
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Whether through networking or poster sessions, the point is to create ways in which the audience can learn from the experts, engage with key opinion leaders and gain access to respected leaders they wouldn’t normally have a chance to speak with. How that is branded – networking, engaging conversations – or the methods used are less important than ensuring learning is more interactive.
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Virtual conferences reduce financial and travel barriers that are inherent to in-person conferences, opening up knowledge-sharing to participants that don’t have the resources to travel to major conferences. However, survey results found many respondents found virtual networking to be contrived and inauthentic. One way this can and has been addressed is through local networking sites or hubs.
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